Binance Signs Cristiano Ronaldo for Exclusive Partnership
The five-time Ballon D’or and the cryptocurrency exchange will team up for an NFT collections for sale on the company's platform, slated to launch later this year.
World's largest cryptocurrency exchange Binance announced an exclusive multi-year partnership with Portuguese football legend Cristiano Ronaldo.
The five-time Ballon D’or winner is joining forces with Binance to provide a one-of-a-kind experience for football fans worldwide, with a series of NFT collections that will launch exclusively on Binance’s official NFT platform.The first collection, slated to launch later this year, will feature iconic designs created in collaboration with Ronaldo.
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of,” said Ronaldo. “I know the fans are going to enjoy the collection as much as I do.”
“We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history,” said Binance Founder and CEO Changpeng Zhao.
Through this partnership, Binance is taking the sports fandom experience to unprecedented levels. Moreover, it will build on existing partnerships with the Argentine Football Association, the Brazilian Football Confederation, and professional sports clubs S.S. Lazio and FC Porto.