Emirates embraces digital currencies and metaverse

The Airline announced its intention to add bitcoin as a payment option and to make NFT collectibles tradable on the company’s website.

UAE flag carrier Emirates plans to embrace blockchain, metaverse, and cryptocurrency as part of its strategy to connect with customers in a faster and more flexible way.

As reported by Arab News, the Dubai-headquartered airline plans to employ Bitcoin as a payment service while adding NFT collectibles on the company’s websites for trading: for this reason, they will hire new staff for metaverse and non-fungible tokens (NFTs) in an effort to develop applications to monitor customer needs.

“NFTs and metaverse are two different applications and approaches,” explained Emirates Chief Operating Officer Adel Ahmed Al-Redha to a media gathering at the Arabian Travel Market, adding that the airline will also seek to use the blockchain in tracing records of aircraft. “With the metaverse, you will be able to transform your whole processes — whether it is in operation, training, sales on the website, or complete experience — into a metaverse type application, but more importantly making it interactive” he said.