Liverpool Could Become the First Premier League Club With Crypto as Main Sponsor

The team has for the past ten years been sponsored by banking giant Standard Chartered.

The English football giant Liverpool FC is close to finalizing a deal and set to become the first Premier League club to have a crypto main shirt sponsor. In the past 10 years, the club has been sponsored by banking giant Standard Chartered, with that GBP 40 million a season deal set to expire at the end of next year in 2023. 

Liverpool, it has been reported by The Athletic, are in talks with “a crypto exchange firm - a platform to buy and sell digital currency - and a blockchain platform.” If the deal is finalized, Liverpool could receive a potential sum of GBP 70 million over two seasons, but the deal is also likely to raise some controversy due to cryptocurrency’s environmental impact. Other Premier league clubs, such as Manchester City and Arsenal have had sponsorship deals with crypto firm Socios, but none as main shirt sponsor.

Liverpool have already entered into the crypto universe earlier this year, when the club launched its own range of non-fungible tokens in March, which failed to attract significant interest, with the club only managing to sell less than 10,000 NFTs out of the available 171,000.